Digital marketing includes a variety of marketing tactics and technologies used to reach consumers online. As a form of marketing, it allows companies to build a brand identity and revolutionize the marketing industry. You can avail the benefits of a digital marketing company in Singapore through various online sources.
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Types of digital marketing:
Search Engine Optimization (SEO): The goal of SEO is to make your business rank higher in Google search results and ultimately increase search engine traffic to your business website.
To achieve this, SEO marketers research the words and phrases that users use to search for information online and use those terms in their content.
Here are some essentials for SEO strategists and general marketers to understand how SEO works:
Keyword Targeting – Correctly targeting your keywords i.e. the search terms you want your website to find you in your content and titles is one of the main building blocks of SEO.
Content Indexing – It is important for search engines to be able to clearly "read" your website content, for example by adding alternative text for images and text transcription for video and audio content.
Pay per click refers to paid advertising and search engine results. This is a short-term form of digital marketing, which means no more ads when you stop paying. Like SEO, PPC is a way to drive search traffic to your online business.
One of the other things that make pay per click different from SEO is that you only pay for the results.