A landing page is a web page that a customer reaches when they click a link for a specific action or ad. This may or may not be your website homepage. Since they are used to direct users to your site and promote your services, they should always contain enough information to attract your audience and be related to the advertisement in question.
The page uses certain keywords or phrases to improve search engine optimization, and highly reflects your home page. Unfortunately, Google is gloomy when it comes to creating standalone pages to drive traffic to other websites. Hence, all landing pages must be part of a fully functional website. There are various sites like https://onlineprofitproject.com/landing-page-builders/ that can be considered for the help of landing page builders to increase business profit.
1. Find a package for creating a website/constructor. There are many freebies that you can use to create your own website. You can then add features as you build. Using a website builder package makes it a lot easier and you have all the tools with online help and easy to follow instructions for a great looking website.
2. Make the best possible use of the keywords and phrases on your landing page so that they have high search engine rankings. Make your landing page the most informative and best describes what you have to offer. You can choose to have your ad lead to a Service and Product page so that you can make it your landing page.